"Air ducts cleaned for $25.00!" How do they
Air duct cleaning is becoming
increasingly competitive as the space becomes more and more crowded.
Unfortunately, the most compelling customer pitch is usually based on
the lowest price, which means margins are thinner than ever. What
can you do about it?
BoAir filters help separate you from the
Fact: Most air duct
cleaning service calls are non-recurring in nature - therefore you need
to maximize your profit on every outing!
You've cleaned their duct-work, now sell them a
genuine BoAir electrostatic filter to help keep it clean. You'll
be doing them a favor and making money at the same time.
Here's how "Ductman" helped Mrs. Smith....
Ductman: "Mrs. Smith
we're all done with the duct work, but let me tell you, your duct work
and air-conditioning coils were filthy."
Mrs. Smith: "Why does my duct work get so
"Well part of the problem is that you're using really cheap
air-conditioning filters, so most of the dust simply passes through them
and into the coils and the duct work! At the rate that these ducts
have been clogging up, we'll probably have to come out here again next
"Can I do anything about it?"
Ductman: "We'd recommend using a genuine
Boair filter. Not only will it do a much better job of filtering
the dust in your house, it's also permanent and washable and comes with
a Lifetime warranty! While it won't completely eliminate dust, it
has the potential to reduce it considerably"
(Ductman shows Mrs. Smith a
Mrs. Smith: "Wow, I like the look of the
filter but it seems like it might be very expensive"
Ductman: "You'd be
surprised. Considering that you should be using a higher quality
disposable filter and that they cost around $8.00 each and should be
disposed of every 4-6 weeks, you will probably spend around $80 to $100
per year on them. With a Boair electrostatic filter you simply
wash it each month with clean water and reinstall - you'll never buy
another filter - ever! The Boair filter should pay for itself in a
little over a year!"
Mrs. Smith: "I'm sold!"
(Ductman measures Mrs. Smith's
existing disposable filter, takes the order,
faxes it to BoAir and they take care of the rest)